Having a website online without practicing SEO on it is equal to having no website. Only the people who know your company/business in person will be accessing your website. The purpose of online business is to get more customers from all around from the places that aren’t even near to you and even from all over the world. SEO helps your website show in the top results of Search engines that bring more and more customers to your website. Not only that, it gives you long term success if done right. You can do SEO on your own by gathering enough knowledge or you can hire a professional SEO Services company to do it all for you.